Charlene Ashley - USA / Jamaica
Charlene is an International Business / Organisation Behavior Strategist & Marketing Consultant with over 25 years comprehensive experience in business development, change management & commercial strategy. Charlene has built an International Management Consultancy with some 40 Consultants / team members representing some 20 cultures across the globe.
Charlene is recognized for developing performance-based, cost-efficient solutions & the ability to incorporate innovative management techniques that result in enhanced business strategies & positive impact on the top & bottom line considerations.
Charlene has executed assignments across some 40 countries & executes contracts with local, regional & international interests. She has worked with several Government Ministries & Agencies, blue chip companies & international brands, developing strategies for sustainable & proactive programs which substantially increase revenues. Her works have included development of customer charters to address complex issues, commercial restructuring exercises for local & regional companies, re-engineering of critical divisions (NA & Europe) to move from loss position to profits in excess of U$200m within 12 months. She has successfully negotiated & executed contracts with regional & international interests on behalf of clients resulting in increases in excess of U$130 million quarterly sales.
She has led advocacy & networking initiatives forging meaningful partnerships to with several international bodies & companies across EU, NA, Caribbean & USA.
Charlene helps companies to be successful through innovative strategies & practices coupled with strong motivational & organization building skills. In the past 24 months Charlene has aided some 40 start-ups to design business strategies, inclusive strategies to successfully penetrate & sustain growth across international borders. She has further aided governments & global agencies in developing strategies & policies to mentor & facilitate small business success.
A past scholar of Heriot Watt University & the University of Technology, she holds several post graduate qualifications in International Business Strategy, Organisational Behaviour, Marketing, Corporate Financial Management, Negotiations & Project Management. Charlene has completed doctoral studies at the International School of Management (ISM) in Paris. Charlene also holds diplomas in teaching, public relations amongst other areas.
