Clients
The Consultancy Inc. (formerly Ashchar Consultants) has proudly served & partnered with a diverse range of clients serving some 40 countries. Over the years, The Consultancy Inc, has accumulated an impressive database of clients, assignments & projects for Fortune 500 companies, governments, government agencies along with small, medium & large sized international entities. We have also executed projects for global funding agencies. Our expertise has helped to drive success for global brands like Campbells, Diageo, Toyota, & Shell, as well as high-impact projects for governments & international organizations.
Our extensive experience across various sectors enables us to deliver tailored solutions that meet the unique needs of each client, ensuring impactful outcomes on a global scale.
Alejandra Hartman
Past Director of Marketing, Campbells Sales Company
CAMPBELLS SALES COMPANY
Service: Marketing Strategy
Industry: Food & Beverage, Fast Moving Consumer Goods, Retail
Markets: Latin America & the Caribbean (LAC), North America (USA)
Charlene and her team conceptualised and executed marketing strategies and plans for products under Campbells Sales Company inclusive of our premiere brand V8 Splash and V8 Vegetable Juice and Invigor8.
Not only was the team energetic and a pleasure to work with, but more importantly they executed at very high standards and displayed excellent consumer and market understanding. The dedication and willingness to work long hours to get the job done rendered the team an invaluable asset which was pivotal to the success our brands in the market. I highly recommend Charlene & her team as having the technical, industry, and interpersonal skills that make a truly exceptional agency / consultancy.
Regina Lopez
Regional Manager - USA and Caribbean
SWISS EDUCATION GROUP, Switzerland
Service: Marketing Strategy
Industry: Luxury Market, Hospitality, Hospitality Education, Business Management, Premium Goods
The Consultancy Inc currently represents our brands within the region. The Swiss Education Group is steeped in the Ritz heritage and Swiss hospitality traditions combined with a top-class business management education. The team aids in marketing and selling our premium brands inclusive of César Ritz Colleges our most exclusive brand built on the ethos of its founder César Ritz, one of the pioneers of hospitality and founder of Ritz Carlton. The firm is an excellent partner showing initiative, employing innovation and excellent market knowledge in delivering on its responsibilities. I am happy to recommend The Consultancy Inc
Jeff Anderson-Gunter
Producer, Actor
JEFF ANDERSON GUNTHER
Service: Marketing, Communications, Public Relations
Industry: Entertainment, Film, High-end Events
I have known and worked with Charlene and her team for numerous years. Charlene was able to design and implement campaigns in very difficult markets, expertly negotiating challenging personalities, maintaining high levels of creativity and organisation while keeping focussed on agreed objectives. The team’s activities included marketing campaign development (public relations, advertising), garnering sponsorship, business-to-business marketing, corporate negotiations and celebrity liaison, in addition to event management and execution. Having worked with Charlene and her team and maintained a relationship over the years I am happy to recommend their marketing prowess.
David Martin
CEO
JAMAICA PRODUCERS
Service:Research
Industry: Food & Beverage, Fast Moving Consumer Goods, Agriculture
Markets: North America (USA), Latin America & the Caribbean (LAC),
Charlene undertook research, ‘The Internationalization Process of Culture-Specific Products from Emerging Markets’. The research inspected companies from developing countries which are seeking to enter international markets. Charlene’s research work focused on gaining deeper insights and closing the current gap in research on internationalization. The research was quite detailed and employed both quantitative and qualitative methods centered around a combination of in-depth structured, interviews, semi-structured interviews and desk research. I bear no hesitation in recommending Charlene in executing work which is professional, thorough, detailed and insightful. She respectfully receives feedback incorporating this into the final delivery.
Denis Sediue
Coffee, Food & Beverage, Fast Moving Consumer Goods, Retail, Export
INTERNATIONAL COFFEE ORGANISATION
Industry: Coffee, Food & Beverage, Fast Moving Consumer Goods, Retail, Export
Markets: Africa, Asia & Oceania, Central America & Mexico, South America, North America, Europe (In excess of 40 countries)
I had the pleasure of working with THE CONSULTANCY INC in the development of a ‘Market Development Toolkit’ aimed at increasing domestic consumption in producing countries.
The company had team members from various cultures allowing seamless discussions. I found the team to be very experienced, knowledgeable and professional. The Consultants were able to maneuver the various challenges executed at very high standards and displayed excellent consumer and market understanding. The dedication and willingness to work to get the job done resulted in my having significant respect for the team of Consultants. I bear no hesitation in recommending the team as having the technical, industry, and interpersonal skills that make a truly exceptional global consultancy.
Norman Grant
CEO, JCEA
JAMAICA EXPORTERS ASSOCIATION
Service: Facilitation, Change Management, Strategy Development
Industry: Coffee, Food & Beverage, Fast Moving Consumer Goods, Retail, Export
Markets: Jamaica
Most recently the company facilitated a strategic retreat and follow-up strategic sessions for industry stakeholders. The approach adapted created buy-in as, Lead Consultant, Dr Ashley was able to tackle challenging questions gracefully moving the team to consensus as she also worked with teams to ensure focus, incorporation of varying viewpoints focus and final delivery in a timely fashion. As Facilitator, Dr Ashley was able to respect participating individuals, fitting the pieces together while creating the vision of how we fit together for organisational and industry success. Focus was maintained on strategic direction necessary for success as she inspired a deeper level of commitment. I have worked with others but am truly inspired by The Consultancy Inc’s facilitation, motivating stakeholders to strive for the creation of a sustainable business eco-system, identifying unique considerations which will move us along the growth path. The Facilitation accomplished more than many of us would have ever thought.
Andre Noel
Group Category Manager, SM Jaleel, Trinidad & Tobago
SM JALEEL
Service: Marketing Strategy, Research
Industry: Food
Job Title: Group Category Manager, SM Jaleel, Trinidad & Tobago
Industry: Food & Beverage, Retail, Fast Moving Consumer Goods (FMCG)
I have worked with the team from the Consultancy Inc and as such, have had the opportunity to observe their work for several years. I have come to respect and admire their work ethic and have the highest level of regard for the Directors and their knowledge and work in the fields of marketing, business strategy and international penetration. The company has undertaken various marketing activities for us inclusive of full marketing campaigns, advertising, promotions, communications, brand development and positioning, product repositioning and market entry. Against the foregoing, I am happy to recommend them and their work in strategy development and execution
Norman Grant
CEO, Jamaica Coffee Exporters Association
JAMAICA BLUE MOUNTAIN COFFEE / JCEA & MAVIS BANK COFFEE FACTORY
Service: Marketing Strategy, Research, Strategy Development, Industry Framework
Industry: Coffee, Food & Beverage, Fast Moving Consumer Goods, Retail, Export
Markets: China, Japan, USA, Caribbean Cruise Shipping industry, Jamaica
The team led a global marketing exercise towards the repositioning of the renown Jamaica Blue Mountain coffee along with the Jamaica High Mountain coffee brand. The global team of Consultants masterfully redesigned and redeveloped the brand, positioning in all critical markets, while incorporating novel ideas and the needs of industry stakeholders. The Consultants were able to align various viewpoints, while continuously keeping a wide range of participants focused on the higher level objectives and goals.
The final output was an industry-wide market strategic plan incorporating the brand(s) repositioning and necessary actions and considerations to ensure sustainability. As a professional that works in various markets across the globe, I recommend their unique of assessment of strengths, uniqueness and motivations, using that information to form final strategic plans and direction.
Marsha Dennie
Corporate Planner (Former)
BUREAU OF STANDARDS
Service: Facilitation, Change Management
Industry: Quality / Standards / Government
I had the pleasure of working with Dr. Ashley at Bureau of Standards Jamaica, where he/she served as our Retreat Facilitator. In that time, I was consistently impressed with Dr Ashley’s ability to effectively manage the preparatory sessions to ensure that we were adequately prepared for the Retreat. She demonstrated exceptional understanding of the organization’s operating environment and was therefore
able to expertly guide us in identifying the trends and environmental factors that needed to be addressed to
ensure organizational success. She was skilled at attacking challenging problems and ensuring that all
participants were given the chance to make their input. Dr. Ashley was also adept at moving the team towards
consensus and facilitating the seamless flow of activities during the Retreat. As a result, she able to gain buy
in, not only from the Executive, but also the Board of Directors.
Maureen Denton
General Manager, GL Foods& Services
GRACE
Service: Project Management, Strategy Development
Industry: Agro Processing, Agriculture, Food & Beverage, Export, Agriculture
Markets: Jamaica, China, USA
The company has managed various projects for Grace Agro processors over the past 4 years. The team was able to partner with our management in determining the best strategy to meet outlined objectives and to seamlessly manage the implementation of final agreed plans. Work was inclusive of resource allocation, logistics, managing the adoption of new production methods as well as the provision of assistance for the adoption of best practices. The company also worked with us in managing and guiding the implementation of climate smart technologies for higher-yielding, more efficient crop production. With a focus of positively impacting exports as well as driving farmer productivity using empirical data, the firm professionally implemented the projects without variations, skillfully managing against short- and long-term objectives and targets.
