Marketing & Commercialization Strategy

Combining in-depth consumer behaviour
insights with practical expertise in operations & the trade to create sustainable growth

Z Marketing Consultancy
Z Marketing Plan Writing
Z Customer Insights
Z Consumer Behaviour
Z Client Relationship Management
Z Brand Building & Investment
Z Corporate Communications
Z B-to-B Marketing
Z Pricing Models
Z Promotion & Distribution Strategy
Z Client Relationship Management
Z Market Research & Trend Analysis

 

Strategies To:

Z

Improve, maintain & transform organization image

Z

Facilitate stakeholder needs & understanding

Z

Create win-win results

Z

Secure high level buy-in & endorsements

We Can Help

Z

NEW PRODUCT DEVELOPMENT – Needs-identification, business case analysis, gap analysis, product introduction activities & quality control

 
Z

NEGOTIATIONS

Z

COMMUNICATIONS – Internal & external communication, tailored presentations (local, international)

We are proud to have executed some of the top campaigns within Latin America & the Caribbean (LAC) as well as in North America

We’ve been doing this for over 20 years…

See what we have done for our clients… Just imagine what we can do for you…

Marketing Campaigns

From research to strategy to execution, our team delivers to every corner of your marketing ecosystem.

Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:

  • Pragmatic approach.  By exploring what’s possible for your brand & company we help you to uncover the opportunities for what comes next.
  • Deep customer understanding.We obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
  • Actively monitor & optimize.Strategies designed with flexibility for changing customer needs & desires.  If your marketing strategy isn’t evolving based on data, you may be wasting precious time and resources.

PRODUCT PACKAGING & FULFILMENT

FROM DATED …. TO APPEALING

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COMMERCIALISATION

Many companies have great ideas … but how do you turn ideas in to money? Our commercialisation services focus on your financial gain

Our commercialization services include the process of bringing new products or services to market. Our commercialization entails production, distribution, marketing, sales, customer support & other key functions critical to achieving the commercial success. From licensing & franchising through to creation of special vehicles we are here to help you realise your financial objectives.

OUR PHILOSOPHY

The time for innovation, change and disruption is NOW

It’s about the end of old certainties and the beginning of new opportunities.  Today’s consumers are different, they are in control, they determine what they need & want, when & where.

We embrace the changing times … Customers are connected & in control

Your challenge is ours to embrace

CONSUMER INSIGHTS

We discover what your customers & consumers need, want, and love & use data to drive a deep, continuing conversation & ensure each action is aligned with customers desires.

IDENTIFYING THE BEST STRATEGY

From accelerating growth through the possibilities of digital & new media, new experiences that merge imagination and technology in captivating new ways … we assess, recommend & guide. From traditional strategies to guerrilla tactics, market penetration & channel development we combine the right strategies to give you needed results

We invite you to join us on a journey from NOW to NEXT.

DIGITAL EXPERIENCE

Leverage our digital experience, analytics expertise, and creative talent to build marketing strategies that deliver exceptional results regardless of where you are across the globe. In a landscape of disruption, our team blends the art and science of strategy, seizing opportunities through actionable insights and powerful storytelling.

RESEARCH

We are not your typical research company.  We are guided by 4 principles

1 – conduct primary & secondary research
2 – leverage technology to harness the data
3 – focus on objectives & ‘what if’ for actionable insights
4 – give insightful feedback combining data, forecasts & scenarios against outlined objectives & market realities

BUILDING BRANDS

JCC Mobile App Launch

Click HERE for details

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Reggae Sumfest Full Report 2015

Interview with Lady Saw about SumFest 2015

Electrifying Ending to SumFest 2015

With results-driven strategies, next-level technologies, global experience, passionate marketing pros… we’ve got the services & expertise to create campaigns that work.

We boast:

Global experience – experts uncover and explore nuances hidden within the facts
Technical expertise – independent analyses rooted in science and behaviors
Advanced analytics – cutting-edge data science powers objective insights

We uncover untapped opportunities and boldly call attention to areas where enthusiasm, outweighs evidence 

OUR JOURNEY … Experience, Innovation, Reinvention, Excitement, Creativity …

We’ve been around for a while

festival Queen

Festival Queen

Honey Bun

Honey Bun

BET TV Hosting Marketing Challenge

BET TV Hosting Marketing Challenge

Honey Bun

From Vouch to Prime Minister

from Food & Beverage (F&B) to Automotive from Entertainment to technology .. we can help

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Servicing North America, Latin America, the Caribbean & Europe

Call Us Today.  We Help Your Business Grow
Email:  service@theconsultancyinc.com
Twitter / FB / Instagram @consultancyinc
LinkedIn:   https://www.linkedin.com/company/theconsultancyinc/
www.theconsultancyinc.com
See THE CONSULTANCY INC on DesignRush

NORTH AMERICA
Head Office
TEL:1-786-297-8859
66W Flagler St
Suite #900, Miami FL
33130, USA

CARIBBEAN
TEL:1-876-969-2153-4
60 Knutsford Blvd, Level 9,
Panjam Building
Kingston 5
Jamaica WI

EUROPE
TEL:+44 793 704 6832
45 Rue Boileau
75016  Paris
France