MARKETING & COMMERCIALIZATION

The Consultancy Inc. provides expert guidance in developing marketing & commercialization strategies that effectively reach target audiences, drive engagement, & maximize revenue potential.  We combine in-depth consumer behavior insights with practical expertise in operations & trade relations to create sustainable growth. 

We create sustainable communication programs, develop market entry programs & distribution channels for market penetration programs, leading negotiations & executing global primary & secondary research.  We aid entities as they seek to grow, ,penetrate & dominate the global arena.

At The Consultancy Inc we strongly believe that the development of the correct strategy will lead to successful plan implementation.  We therefore focus on the direction & scope of our client’s business over the long term.  The aim is to configure resources within the current challenging environment in order to meet financial business needs, those of the market, & in turn fulfill stakeholder expectations. 

Key Services

Marketing Strategy

Crafting your brand story, identifying the audience from which valuable margins can be gained, crafting the right messaging & positioning to lead to high visibility, off-take, brand resonance – leading to increase market share

International Market Penetration

We craft the right entry strategy & match you with the right distributors, big box locations & outlets. Aiding with positioning, pricing & branding strategies

Market Research & Analysis

Conducting comprehensive market research to understand customer needs, preferences, & behaviors, as well as competitive landscapes & industry trends.

Brand Strategy

Helping clients define & position their brand to resonate with target audiences & differentiate from competitors.

Go-to-Market Strategy

Developing strategic plans for launching new products or services, including market entry tactics, pricing strategies, distribution channels, & promotional activities.

Acquisition Strategy

Designing effective strategies & processes to optimize customer acquisition, retention, & revenue generation.

Sub Services

In analyzing the strength of businesses’ position & understanding the important external factors that may influence that position The Consultancy CA employs a number of tools inclusive of:

    • SWOT Analysis
    • PEST Analysis
    • Scenario Planning
    • Market Segmentation
    • Competitor Analysis
    • Critical Success Factor Analysis
    • Five Forces Analysis

CASE STUDIES

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